Paloma is the owner of CustomizedByLo and enjoys sharing her love of events. With a Bachelor's degree in Tourism, Hospitality, and Recreation Management from California State University, Northridge, she continues learning from industry leaders to bring her clients the best knowledge and service.

With many years of experience as an event and wedding planner, Paloma also specializes in balloon décor including garlands, walls, columns, and much more. Service areas in California include the San Fernando Valley, greater Los Angeles, and Inland Empire.